You've put a lot of time and effort into creating a beautiful rental property, but you have no tenants filling those lovingly crafted rooms. If this sounds a lot like your current rental troubles, then you need better property marketing.
Don't worry, we're here to help you figure out how to improve your marketing with only a few simple ideas.
Read on to learn everything you need to know to increase your bookings!
When it comes to brand personality, most people think about companies that sell physical products. However, every business needs a clear voice to entice customers and tenants to pay attention.
People want to interact with a person who feels interesting and real. It makes booking that rental more comfortable and goes a long way in developing trust in your business.
In your marketing strategies, have your personality in mind at all times. Whether you want to present your properties as fun, quirky, or sophisticated, having a strong voice makes your business alluring and memorable.
Social Media Savant
Since around 72% of people use some type of social media these days, your property advertising needs to include these platforms as ways to reach more tenants. Make sure that you don't spread yourself too thin since the key is to keep a consistent posting schedule.
Share photos of recent upgrades to the property. Show off holiday decorations or new landscaping. Offer incentives for people to book one of your properties when they engage with your platforms.
This kind of interaction will get people excited to see your properties for themselves!
Provide Unique Experiences
What makes your rental property more interesting than others on the market? If you can't answer that question, then it's time to find something to make your rental unique.
It could be as simple as a vintage interior design. It could be as complex as a property with a magical feel, complete with hidden nooks and secret passages.
Make sure your ads showcase these unique qualities. It won't do you any good if potential tenants overlook something they'd love.
When it comes to marketing your property, you'll need to think about the digital advertising aspect of your strategy. 3D tours, for example, are an excellent way to show off your rental. It gives potential tenants a taste of what they can expect when they book with you.
It also makes your property feel more honest and dependable. Since you're willing to show the details before someone books, your property appears trustworthy, and worth the money.
Don't forget to offer smart technology in your rental property as well. These amenities make a property modern, trendy, and tempting.
Consult Property Marketing Experts
If you want a foolproof way to boost your property marketing, turn to a professional company to give you an extra edge.
PMI Antelope Valley is here to guide you on every part of your property management journey. We'll share with you our 20 years of property managing experience so that your business has the chance to thrive.
Take a look at our services to see how we can work together towards your success!